Brand Strategy & Communication · Academic group project · December 2025

BBS Canteen Coffee Experience: A Data Analysis Project

Context

This academic group project was developed for the Data Analysis course within the Master's in Digital Marketing and Communication at Bologna Business School. The project focused on coffee habits and satisfaction among students at the BBS New Campus, using survey data to understand consumption patterns, perceived quality, service evaluation, and word of mouth. More broadly, it treated a very ordinary campus touchpoint - coffee - as a small but revealing consumer experience shaped by routine, price perception, product variety, and presentation.

What I Did

The project was developed collaboratively, while my own contribution focused especially on designing the survey questions and helping define the most relevant improvement opportunities. I worked on shaping the questionnaire so that it could capture both habits and evaluation criteria, covering areas such as consumption frequency, preferred drinks, quality perception, satisfaction, and likelihood to recommend. I also contributed to the final managerial reasoning by identifying possible interventions that could improve the overall experience, particularly around presentation, milk variety, and small loyalty-oriented solutions.

Approach

Our approach relies on survey-based research with practical interpretation. Data was collected through Google Forms using multiple-choice questions and 1-to-7 rating scales, producing 111 responses across five sections. From there, the project moved from descriptive profiling and habit analysis to the evaluation of key variables such as taste, quality, service, appearance, milk options, price, overall satisfaction, and likelihood to recommend. The analytical logic was then extended through linear regression and an importance-performance framework in order to identify where intervention would be most useful. This allowed the project to move from data collection to actionable suggestions, including improvements in presentation, milk variety, loyalty mechanisms, and takeaway cup design.

Skills

Survey design
Data interpretation
Customer satisfaction analysis
Problem framing

Opening slide of the group project developed for the Data Analysis course, focused on the coffee experience at the BBS New Campus.
Click here for the full project PDF

Slides summarising student coffee habits, preferred drink types, price perception, and moments of consumption, helping define the behavioural profile behind the canteen experience.

A closer look at two evaluative variables in the survey: satisfaction with milk options and perceived price, both useful for understanding where the service feels aligned or limited.

Linear regression output used to identify which variables most strongly influenced overall satisfaction and recommendation.

Final improvement proposals translating the analysis into practical actions, from milk variety and loyalty mechanisms to cup redesign and presentation upgrades.

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