Content Strategist | Copywriter | Creative Strategy | Brand Storytelling | Editorial Planning
‘Try and be nice to people, avoid eating fat, read a good book every now and then, get some walking in, and try and live together in peace and harmony with people of all creeds and nations.’
Hi! I'm Alberto, I’m currently enrolled in a postgraduate Master’s in Digital Marketing and Communication at Bologna Business School, which I started after completing my Master’s degree in Semiotics at Alma Mater Studiorum - University of Bologna. My background combines digital communication, editorial writing and semiotics. I've worked across film journalism and festival coverage to brand analysis and content strategy, but the thing I find most compelling is understanding how cultural meanings can take shape in clearer, more accessible forms of communication, especially when they are meant to reach a specific audience. Over time I've developed practical skills across editorial planning and content production, copywriting in different registers and formats, social media management, video editing, and press office work.
Writing and communication produced in journalistic and festival contexts
Editorial and festival-related work developed with the online film magazine Frames Cinema, including Venice Film Festival coverage, criticism, and broader cultural content across written, audio and video formats. The project shows my ability to translate cinephile analysis into clear, audience-facing editorial content.
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Communication and content work developed during my curricular internship at Lucca Film Festival. The project combines copywriting, editorial planning, social media, and cultural promotion in a live festival environment.
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Interpretive work that reads cultural objects through a semiotic framework
A master's thesis on how Italian newspaper criticism constructed the authorship of Martin Scorsese and David Lynch for a general audience. Based on a corpus of 262 reviews, the project draws on semiotic analysis, cultural interpretation, and long-form research
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An academic essay exploring Timothée Chalamet's public image through the lens of genderless aesthetics. The project uses semiotic analysis and media discourse to examine how fashion and news publications frame changing models of masculinity.
Read more →An academic essay on Scream VI and the transformation of the final girl in contemporary horror. The project connects genre theory, spectatorship, and close film analysis to explore how the franchise reworks victimhood and agency.
Read more →Strategic and analytical work applied to brands, audiences, and market positioning.
An academic marketing strategy group project focused on Tupperware's relaunch after its recent crisis. The work draws on brand diagnosis, positioning, and competitive analysis to build a more relevant and differentiated strategic direction.
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A strategic brand analysis of Jordan focused on archetype, storytelling, and cultural positioning. The project ties together semiotics and communication strategy to explain how the brand turns performance and aspiration into a coherent identity system.
Read more →An academic group project developed for the Data Analysis course, based on a survey of student coffee habits and satisfaction at the BBS New Campus. The project translates research findings into recommendations on quality perception, milk variety, presentation, and service.
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